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Search Engine Optimization or SEO page optimization includes both on-page
and off-page optimization. There’s a big difference between the two and you should not rely
on one SEO method at the expense of the other. When you consider the type of
optimization techniques to use you must consider 2 factors: give the search engines what
they need and give your web site visitors the information they need.
Search engine optimization is the process of studying the search engines in an
effort to determine how to get your web site to rank high on user searches.
The major search engines display 2 types of results on the SERP (search engine results
page) as a result of a user search query: paid advertisements and natural non-paid
listings. Web sites can utilize one or both of these methods to acquire top listing positions.
The paid advertisement exists on the results page due to an agreement by the advertiser
to pay the search engine when a user clicks on their ad. The natural listing depends on
the search engine optimization techniques employed on the web site. This article
will focus only on the natural listing.
Each search engine has their own algorithm to determine which web sites meet their
requirements and therefore obtain the higher SERP natural listing positions (or ranks) for
a given keyword or keyword phrase in a user search query.