What's all the talk about niche markets? It's all about marketing to a special area of
demand for a product or service! There are plenty of opportunities available if you haven't got
into niches yet. As everyone knows.. the Internet market is huge. Niche markets are
everywhere and they are here to stay. Do the research and you can find one or more profitable
niches that will make you smile all the way to the bank.
Should you pursue Internet marketing products or niche markets?
There are a lot of newcomers and more experienced marketers wanting to sell Internet marketing
products. Unfortunately, it is the absolute worst choice unless you are an experienced and successful
marketer! The arena is saturated with marketers that have a strong foothold and are not about to
relinquish their firm grip. They are only interested in pushing their products. Can you blame them?
Forget it when the gurus say.. "I want to see you succeed and I will show you how." What they
really mean is... "I want you on my prospect or customer list so I can promote my products and
sell to you forever." It's a simple matter of protecting your turf.
Get smart and get the heck out of trying to sell Internet marketing products online. You are most
likely setting yourself up for failure if you try to compete with the established marketers. Instead...
go after the niche markets with a passion. It's a very dynamic and wide open marketing
What are niche markets anyway?
Niche markets have been around a long time. However, it is getting a lot more attention in
Internet marketing and will continue to grow. A niche is a tightly defined group of potential customers
with a specific "want or need".
Large businesses are not interested in small niche markets. They want to sell to the large
masses. The niche marketer, however, can make a very comfortable living marketing the right product
or service to a niche market. It's what I call the "Niche Factor".
The trick is to find a niche market you can capitalize on and has a potential customer base
with unsatisfied wants or needs. Develop a product or service to satisfy that customer base and
you are on your way. Don't make the classical mistake of developing your product first and then
trying to find a market for it. Fight the temptation and do it the right and profitable way.
Niche marketing is all about satisfying the wants or needs of a specific group of people. As
an example, assume that an individual wanted information on Louisville Slugger baseball bats. The
market segment could be baseball, the niche could be baseball equipment, the sub-niche could be
baseball bats and the sub-sub-niche could be Louisville Slugger baseball bats. This classification
could go down to even deeper levels depending on the market category.
A focused or tightly defined niche will enable you to assess the worthiness of the potential market.
You need to be unique and highly specialized in order to define a niche where you can compete on
a level playing field.
The Internet has tons of information on just about any topic you can possibly imagine. People are
always searching for products and services on the Internet. Most individuals want free information.
If necessary, however, they are willing to spend money for the right information.
There are more niche markets than you can shake a stick at. You can put just about any keyword
or keyword phrase into a major search engine and get back search results that range in a huge
number of sites to just a handful. No matter what your skill, hobby or special interest... you can rest
assured other people are looking for information on that specific topic.
Find out what people are searching for and develop or acquire a product or service to sell to them
that satisfies their wants or needs. Just make sure it's in a profitable niche.
How do you identify your niche market?
This is the most critical area of niche markets. You need to research and analyze the supply
and demand of potential niches before you rush out and build your website. The niche has to have
enough potential customers willing and able to spend their hard-earned money on a product or service
they want or need.
You need to carefully look at your skills, interests, hobbies and any other factors that could influence
your decision in selecting a niche market. Make a list of all the possible things you could market to a
specific niche market. You need to brainstorm and let your imagination run wild. You will be
surprised at the number of items you wind up putting on your list.
You can develop your own product or service after you identify a niche but it's not absolutely necessary.
You do not need to be an expert in your selected niche. The ability to research your niche, analyze the
profit potential and select a product or service are the key requirements.
If you are unable to develop your own product, you can always find an expert to provide you with valuable
content or someone to develop a product for you at a negotiated price. Look at your likes and dislikes very
carefully before deciding on a niche market to service. It will be a tough road to walk down if you hate
doing whatever is required to satisfy your niche market.
Summary and Conclusion
First, select a niche based on the items previously discussed.
Second, determine if a demand exists in your chosen niche by using the available research tools like
Overture, Wordtracker, etc.
Third, perform whatever tests are necessary to determine if there is potential for profit in your selected
Fourth, analyze the information you acquired and determine whether to proceed in servicing the niche.
Fifth, develop or acquire a product or service to satisfy the wants or needs of your niche.
Unless you already sell a profitable Internet marketing product or service, do not waste your time trying to
sell Internet marketing information to all the other marketers. It's a dead-end situation and only a very small
number of newcomers or semi-experienced marketers will be successful at breaking through the barriers. The
odds for success are stacked against you. The established and profitable marketers selling Internet marketing
information only want to sell you their products.
Why fight it? Capitalize on the "niche factor" and look for a profitable niche market where you can satisfy the
wants and needs of the potential customers in that niche. Do not try to be everything to everybody. Be unique
and specialize in your market niche or niches.
Sell a product or service tailored to meet the requirements of your niche market and you will earn a respectable
if not a significant income. If you are really motivated, develop multiple sources of income by catering to
multiple profitable niches.
Do yourself a gigantic favor and pursue niche marketing and not the marketing of Internet marketing products.
Pursue niches where you can make money and not be just another starving and dissatisfied marketer!
F. Terrence Markle is a successful webmaster and publisher of www.QuikSystems.com.
He provides tips and information on increasing high-quality and targeted visitor traffic to your website.
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