The Google AdSense movement is gaining momentum every day. The
AdSense program enables website owners to monetize their website
and make additional income. Google's AdWords ads is the driving force
behind AdSense. Get my free report and learn how. Don't get left behind!
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Google describes AdSense as “a fast and easy way for web site publishers
of all sizes to display relevant Google ads on their web site’s content
pages and earn money.” The AdSense ads displayed by Google on your site
are matched to Google’s interpretation of the content theme of your site.
In this manner, the AdSense ads will be of interest to your site visitors
looking for the unique content your site offers to them.
AdSense is a system where Google places its AdWords ads on the content
pages of non-Google web sites. It is a pay-per-click (PPC) service where
webmasters are paid a portion of the revenue collected by Google from the
advertisers. The advertiser pays Google a pre-determined amount each time
a web site visitor clicks on an AdSense advertisement.
AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to
generate. As a result, you need to fully understand the AdWords system in
order to appreciate how the AdSense system works.
Google describes AdWords as “a quick and simple way to purchase highly
targeted cost-per-click (CPC) advertising, regardless of your budget.”
These paid ads (sponsored links) are displayed by Google on the search
engine results page along with the non-paid (natural results) for a given
In order to create a Google AdWords ad, it is necessary to specify what
keyword or keyword phrase must be input by the visitor before your AdWords
ad will be displayed. In addition, you need to set the maximum amount that
you will pay to Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly
charge. Google provides an account Control Center that allows you to track
the performance of your ad. The ad will be displayed within minutes to the
searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can
contain up to 25 characters, the ad text can have up to 70 characters and
the display URL must be less than 36 characters.
Google will rank an AdWords ad based on the maximum CPC, the click through
rate (CTR) and the relevancy of the ad text. Google prefers relevant and
well-targeted AdWords ads. Google determines ad placement using the value
formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s
possible for an advertiser to have a high rank position with a low CPC if
the CTR makes the value to Google higher than other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value
for its users. The CTR of all AdWords ads are monitored by Google on a
continuous basis. An under-performing AdWords ad may be disabled by Google
if the CTR does not improve.
You need to apply and be accepted by Google before you can display the AdSense
ads on your web site. They are very particular about the sites that are eligible
and accepted. Google’s name is on the ads and they cannot risk hurting the
perceived value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is
accepted into the AdSense program. Otherwise, your website may be dropped
from the program.
Your site must be content-focused to be accepted. Google wants sites that
offer high quality information or rich in relevant content. You should have
lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your
web site visitors clicking on targeted AdWords ads placed on your site. A
click through is when a visitor clicks on one of the ads. The ads are placed
in a display box that you put on your website in a location that earns you
You have a chance to make a significant amount of money if the AdSense box is
placed in a strategic location on your site and you have sufficient targeted
The AdWords advertiser pays as little as $0.05 per click up to $100 per click
depending on the unique keywords. The AdWords campaigns are usually budgeted
for a specific period of time by the advertisers.
Google uses proprietary algorithms to determine the content on each page of
your web site with an AdSense box. It will identify the AdWords ads that are
contextually relevant to your website visitors based on the content of your
site. The identified AdWords ads are then displayed in your AdSense box. The
ads on your site are the same ads that appear on the right side of a Google
search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that
are targeted to the individuals visiting the specific web site. The Google
contextual advertising system scans the content text on your web site for
keywords on each web page with the AdSense box. Google will display ads on
each web page based on what it believes is the keyword theme for that specific
For example, if Google determines that the theme of a specific web site is
about “fishing” then fishing-related AdWords ads will be displayed in the
AdSense box. The ads about fishing are an approximate fit to the context or
subject of the web page as determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize
their knowledge and expertise by using AdSense. You need interesting and
informative content on your site in order to bring free and targeted traffic
to your web site and capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if
your web site has a focused theme with targeted traffic. It’s a good idea
to have multiple pages with rich content on various topics that are centered
around the specific theme of your website. Google can then target relevant
ads to display on each web page that contains the AdSense box.
Google performs all the technological work for you to use the AdSense program.
After your web site is accepted into the AdSense program, you obtain the HTML
code to insert into your web pages from Google. The code will incorporate
whatever specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If
the ads are not relevant then you need to modify your content and keywords
to help Google isolate the theme of your site. This will involve trial and
The items needed (I call it the AdSense Factor) to make substantial money
using the AdSense program include:
A website with multiple web pages with a central content theme that
draws significant targeted traffic.
Relevant ads with high click values that are relevant to the theme
on each web page.
A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming
comes into play. You need to spend ample time determining what the theme of your
site should be. Generate a list of all your skills, capabilities and areas of
interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central
theme of your web site. Identify the “wants and needs” of individuals in that
niche that desire information to be satisfied or produce a solution to a problem.
In your brainstorming session, identify all the keywords you can that relate to
the central theme.
As an example, assume your central keyword theme is “fishing.” Potential
supporting keywords could include (depending on the direction you take): fishing
rods, lures, tackle, bait, gear, reels, boats and a long list of related items.
You then need to develop a separate web page for every keyword item that you use
to support the central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and
informative to your prospective visitors looking for information. You can develop
the content yourself, use existing free information or pay someone to develop the
content for you.
As a starter, you should attempt to generate the content yourself. Research each
topic keyword and write articles of 200 to 600 words. The articles should be
informative and rich in keywords for each web page with an AdSense box. Remember
that “more” is better. The more content-related pages you have then the more AdSense
ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then
look for existing free articles on your web page topic(s). You can also hire a
freelance or ghostwriter at very reasonable rates to write articles for you. The
choice is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking
to someone. Plan on inserting the keyword or keyword phrase in as many places that
make sense. The keyword density should be in the 5 to 10% range. This means that
the keyword should be included about once every 10 to 20 words in the article. In
order to help Google determine the theme for each of your web pages with the AdSense
box: use headings and subheadings, use "h1" through "h5" tags where appropriate to
add attention and make all keywords bold "b" text in your articles.
You need to consider implementing AdSense on your site if you want to make money from
advertising. Google has made it relatively easy and clear to monetize your website
through the use of AdSense. The steps involved in the process are:
First – develop a central keyword theme for your website that contains
informative and quality information desired by your targeted visitors.
Second – develop multiple content rich web pages with individual keyword
themes that are focused around your central keyword theme.
Third - apply and get accepted into the Google AdSense program.
Fourth - install the AdSense ads box on each content web page with a defined
Fifth - drive targeted traffic to your website where a percentage of your
visitors looking for your informative and quality information will click on the AdSense
Sixth - collect and enjoy the money paid to you by Google for the clicks on
each ad you presented to your visitors.
Keep the “AdSense Factor” in mind when developing your web pages and your visitors
will have a high interest in your content. This will lead to your visitors clicking
on the AdSense ads and putting money into your pocket.
F. Terrence Markle is a successful webmaster and publisher of www.QuikSystems.com.
He provides tips and information on increasing high-quality and targeted visitor traffic to your website.
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