Contents
- Note from Terry
- Feature Article - "How To Get Web Site Traffic"
- Top Sponsor
- Feedback
- Feature Sponsor
- Freebies
- Tips
- About the Newsletter
- Contact Information
- Opt-In Mailing
- Subscribe and Unsub^scribe Information
Note from Terry:
Welcome,
This issue of QuikSystems Newsletter is dedicated to the
topic of getting traffic to your web site. I wrote the
article as part 1 of a 4-part series. Each part will be
published in subsequent newsletters. The topics covered
will be:
* Search engine optimization
* Pay-per-click
* Link popularity
Enjoy!
Feature Article:
"How To Get Web Site Traffic"
By F. Terrence Markle
Web site traffic is essential to having a thriving online
business. You cannot have enough web site traffic (visitors)
unless it is the wrong traffic or you do not want to continue
to build your business. Your chances of selling a product or
service is proportional to the level of targeted and qualified
web site traffic to your site. It is not an easy task getting
the right kind of web site traffic to your site. You do not
get this web site traffic without expending your time, energy
and sometimes hard-earned money.
There are many different ways to generate traffic to your web
site. The various web site traffic generating methods and
strategies need to be researched, evaluated and implemented to
determine which ones will result in increasing your web site
traffic and hopefully the sales of your product or service.
Unfortunately, most web site traffic generators take time to
produce a measurable result. The time required depends on
the method and approach you take. It is easy to give up when
the method or approach you take to generating targeted and
qualified web site traffic to your site does not result in
success.
Testing the different methods and approaches is essential to
getting the traffic to your web site. Whenever a method fails
to deliver the results you want, try a different one. Keep
trying different methods or approaches to generating web site
traffic until you find the one that works for your web site.
Some of the more common methods of generating web site traffic
include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic
generating method for driving visitors to web sites. Search
engines are very useful in helping people find the relevant
information they seek on the Internet. The major search engines
develop and maintain their own gigantic database of web sites
that can be searched by a user typing in a keyword or keyword
phrase in the search box.
Search engine optimization (SEO) is the process of studying
the search engines in an effort to determine how to get your
web site to rank high on user searches. Depending on the
statistical information reviewed, search engines account for
over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for
each qualified click that sends a search engine user (visitor)
to the advertiser’s web page. PPC requires the advertiser to
bid on key words or key word phrases chosen by the advertiser.
There are many PPC advertising services available to choose
from. Google AdWords and Overture are probably the two most
popular in use today.
The PPC search engine allows you to buy a top position in the
search engine results for the particular keyword or phrase
you choose. The PPC search engines can deliver targeted and
qualified visitors to your web page at an economical advertising
cost if you manage the program carefully with a clear objective.
PPC provides the advertiser with assurance that their ad is
being delivered to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that
link to your web page. Link popularity is an extremely
important factor that is used by most of the major search
engines to rank web pages and web sites. In general, the major
search engines consider link popularity a key factor in their
algorithms to determine the relevancy of your web page to a
particular keyword search query.
Good link popularity is important because it can increase the
visitor traffic to your web page. The reputation of your web
site (i.e., votes of confidence from other web sites) is a
measure of the site’s link popularity. Your web page rank
(i.e., the position your web page occupies in a search engine’s
results page) to a particular search query can be improved by
increasing the number of relevant and quality web sites that
have incoming links to your web page.
* Other
The other strategies and methods that can increase the traffic
to your web site include: directory listings, writing articles,
newsletters, e-mail advertising, classified advertising and
banner advertising. These methods should be considered along
with the previous ones.
Which of the above methods are best for you? That's a loaded
question and the answer resides in what you are willing to pay,
in terms of time, energy and/or money, to get the right kind
of traffic. You need to test, test and then test some more.
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Resource Box
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Copyright (C) 2004-2009 F. Terrence Markle – All Rights Reserved
Get my FREE newsletter on generating targeted and quality traffic
to your web site and building your own targeted mailing list:
http://www.QuikSystems.com/EzineSub.htm
Top Sponsor:
How a 39 year old Clickbank newbie stumbled across a secret formula
that generated $48K in his first 4 weeks.
http://www.QuikSystems.com/cbc.htm
Reader Feedback or Q&A
Please let me know if you have any special concerns or
questions that you would like answered.
I would also welcome any suggestions on a future article
that you have a special interest in.
This ezine is geared towards providing you with the useful
and quality information to help you build a high-quality and
targeted opt-in mailing list and improve your business.
Feature Sponsor:
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Freebie
A Complete Guide to Self-Publishing (FREE)
By Shelley Lowery
Ebooks are one of the most popular sellers online. They
are easy and inexpensive to create. Profit margins are
nearly 100 percent. You can sell your ebook over and over
for many years to come.
http://www.QuikSystems.com/Resource/CompleteGuide.exe
This ebook is in 'exe' format. Left click on the link,
download file and save to your computer.
Tips
Send me your tips that you would like to share. I will put
it in this column if appropriate.
-------
Tip # 1 - What To Write About?
-------
Everyone has unique information regarding something. Think
about all the things you can do or know a lot about. How
would you go about describing it someone else. Are you able
to sit down with a friend, relative or co-worker and describe
something of value or interest to them? If the answer is yes
then you got the ability to write an article, mini-course or
maybe even an ebook. You can do it if you just let yourself.
"eBook Secrets Exposed" discusses niche marketing, selection of
killer topics and ebook pricing. This is another informative
resource that I use.
==>
http://www.quiksystems.com/BMC/ESE.htm
-------
Tip # 2 - Build Your Mailing List!
-------
All the guru marketers told me to build my own mailing list.
It is the single most important thing you can do. I will
tell you the same thing.
If you haven't started already, start building your own
targeted mailing list now! Don't wait until later when you
think the time is right. The right time is now! It takes
time and patience and definitely will not happen overnight.
There are a number of different ways to start (or continue)
to build your mailing list. There is a lot of information
on this topic.
There are 3 main things that I do that results in individuals
joining my list. I encourage you to try them out if you
haven't already. The methods I use include:
1. Write short articles (tips, how-to, etc) for publication
in ezines published by other marketers. In my humble opinion,
it is easier than you may think. Write on topics that you
have good fundamental knowledge in. It helps to have a solid
interest in the topic also. Use the resource box at the end
of the article to get readers to sign-up for your mailing list.
Perform a spell-check and have a friend or family member proof
read your article to help locate mistakes or format problems.
2. Publish a FREE newsletter (ezine) for distribution to your
list of subscribers and others that might get it from your web
site and other sources. Make certain you provide quality and
useful information that your subscribers want or need. It is
a straightforward process if you write about something that
you enjoy. Believe it or not there are plenty of people out
there in Internet land that have common interests with you.
Write about it and you will have a following! No topic is too
small! As with the articles, perform a spell-check and have a
family member proof read.
3. Use the FREE tools that are available to everyone that
cares enough to try them out. Many of them work great. One of
the FREE tools I personally use to add subscribers to my
mailing list is:
Tool #1 ==>
http://www.quiksystems.com/InList.htm
Try it out. You have nothing to lose except the additional
subscribers to your own mailing list. Your list is golden!
Sign up for both of them. I believe you'll be glad you did.
They are free.
I hope these tips are useful to building your own list.
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About the Newsletter
My newsletter will typically contain methods, strategies
and articles on increasing the targeted and high-quality
visitor traffic to your web site and building your own
opt-in mailing list.
My newsletter also contains both in-house and third-party
advertising. You are under no obligation to purchase any
of the products or services I inform you about. At present,
I publish this newsletter on a monthly basis. You might
receive a commercial e-mail from me during the month.
Contact Info
F. Terrence Markle
Publisher, QuikSystems Newsletter
Admin@QuikSystems.com
5182 Bela Drive
San Jose, CA 95129
408-996-1040
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