QuikSystems Newsletter
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QuikSystems Newsletter September 2005 Published by Terry Markle Terry@QuikSystems.com QuikSystems - Web Site Traffic Copyright (C) 2005 ============================================================
- Opt--In Mailing
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Hi [firstname], This is an Opt--In mailing. You are receiving this e-mail because you or someone using your e-mail address joined my mailing list. I apologize if you received this ezine in error. Instructions are at the close of this and every mailing if you do not want to receive this ezine. Your registration information is:
I value your privacy! Your confidentiality is 100 percent guaranteed. I will NEVER rent, share or sell your e-mail address. You may unsubscribe at any time. Terry Markle
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This issue of QuikSystems Newsletter is dedicated to the topic of pay-per-click strategies. I wrote the feature article as part 3 of a 4-part series. Each part will be published in subsequent newsletters. The topics covered will be: Part 1 - How to get Web Site Traffic
Part 2 - What is search engine optimization?
Part 3 - What is pay-per-click?
Part 4 - What is link popularity? Enjoy! ============================================================
Discover what Google never told you about making money with AdSense. This ebook hands you the secret keys to multiplying your AdSense income. ==> http://www.quiksystems.com/adsense/asr.htm ============================================================
What Is Pay-Per-Click? Copyright (C) 2004-2005 F. Terrence Markle Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today. The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective. PPC provides the advertiser with assurance that their ad is being delivered to the targeted audience. PPC advertising uses a bidding process where the highest bidder or highest activity value, depending on the search engine, for a particular keyword or phrase will receive the top placement on the search engine results page. The PPC search engine will place your ad text in a special location on the results page when a user searches on your PPC keyword or phrase search term. As an example, Google AdWords appear on the right side of the search results page while the organic (i.e., natural) search results appear on the left side of the page. In the case of Yahoo! Search, the sponsored ads appear on both the left and right side of the search results page. The top 2-3 sponsored ads appear in the top positions on the left side above the natural search results and the next 3 sponsored ads appear at the bottom of the left side and on the right side of the search results page along with other sponsored ads. PPC advertising is a good way to obtain web page visitors when you don’t have a top ranking web page to get you the necessary natural search engine placement. Statistics show that over 80% of search engine users prefer the natural search results as opposed to sponsored ads. Nevertheless, the search engines deliver a huge amount of visitor traffic to the sponsored advertisers especially in the competitive keyword markets. The typical PPC advertising campaign is based on the bid per click. For example, you bid $0.10 for a particular keyword or phrase that is accepted by the search engine. Whenever a search engine user clicks on your sponsored ad then you are charged $0.10 by the search engine. This amount is deducted from your account funds. Your placement in the search engine results page depends on the search engine. For Google, the placement is determined by your bid price and the ad’s click-through activity. For Yahoo, the placement is determined by your bid relative to other bids. PPC can be an excellent method for getting visitor traffic to your web site but it can also cost you a lot of money. You need to be extremely careful and monitor your cost of using PPC versus the revenue generated. As the old saying goes, do the math. Calculate your return on investment (ROI) on a continuous basis to determine if you are making a profit on your PPC campaign. As an example, assume your bid for a particular keyword is $0.10 and the product you sell has a profit margin of $15 after product costs (excluding PPC costs). If your conversion rate (the number of visitors that buy your product) is 1.0%, only 1 of your visitors will buy your product out of 100 visitors. Your net profit for every 100 visitors from your PPC campaign will be $5 ($15 profit margin less $10 for PPC). It is a good idea to experiment with the different PPC search engines to find the one that works best for you. In addition, you need to spend the necessary time and effort to select the keyword or keyword phrase that has a profitable conversion rate for your specific web page. A higher conversion rate implies more profits to you. Try to avoid the senseless bidding war with your competitors. Seriously evaluate whether having the number one placement position is worth the PPC price you pay. What about position numbers two, three and so on. Will you get enough clicks in one of those positions to make your PPC campaign a success? Do not automatically assume that you have to be in position number one to make a lot of money using PPC. It all comes down to experimenting and testing. There is no such thing as the perfect PPC campaign. Evaluate the performance of your PPC campaigns on a continuous basis. Are you leaving money on the table by not adjusting your PPC bid to a lower level? Should you increase the bid price to get more traffic? Is your conversion rate changing? What are your competitors doing? Should you be considering different keywords in your campaign? PPC advertising is a great way to get traffic but at a definite price. PPC requires a thorough knowledge of the PPC search engines that you use and constant monitoring and evaluation of your campaigns. ------------------------ Resource Box ---------------------- Copyright (C) 2004-2005 – F. Terrence Markle – All Rights Reserved F-R-E-E special report "The AdSense Report" with Master Resale Rights:
F-R-E-E special report "The Niche Report" with Master Resale Rights:
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Online Gold Finder will help you find profitable online niches in seconds for your AdSense content or your Niche products. ==> http://www.QuikSystems.com/adsense/sn.htm ============================================================
Learn how to triple your click through rate (CTR), improve your earnings per click (EPC) and track the clicks. ==> http://www.quiksystems.com/adsense/ast.htm ============================================================
Please let me know if you have any special concerns or questions that you would like answered. I would also welcome any suggestions on a future article that you have a special interest in. This ezine is geared towards providing you with the useful and quality information to help you build a high-quality and targeted opt--in mailing list and improve your business. ============================================================
Send me your tips that you would like to share. I will put it in this column if appropriate. -------
Everyone has unique information regarding something. Think about all the things you can do or know a lot about. How would you go about describing it someone else. Are you able to sit down with a friend, relative or co-worker and describe something of value or interest to them? If the answer is yes then you got the ability to write an article, mini-course or maybe even an ebook. You can do it if you just let yourself. "eBook Secrets Exposed" discusses niche marketing, selection of killer topics and ebook pricing. This is another informative resource that I use. ==> http://www.quiksystems.com/BMC/ESE.htm -------
All the guru marketers told me to build my own mailing list. It is the single most important thing you can do. I will tell you the same thing. If you haven't started already, start building your own targeted mailing list now! Don't wait until later when you think the time is right. The right time is now! It takes time and patience and definitely will not happen overnight. There are a number of different ways to start (or continue) to build your mailing list. There is a lot of information on this topic. There are 2 main things that I do that results in individuals joining my list. I encourage you to try them out if you haven't already. The methods I use include: 1. Write short articles (tips, how-to, etc) for publication in ezines published by other marketers. In my humble opinion, it is easier than you may think. Write on topics that you have good fundamental knowledge in. It helps to have a solid interest in the topic also. Use the resource box at the end of the article to get readers to sign-up for your mailing list. Perform a spell-check and have a friend or family member proof read your article to help locate mistakes or format problems. 2. Publish a F-R-E-E newsletter (ezine) for distribution to your list of subscribers and others that might get it from your web site and other sources. Make certain you provide quality and useful information that your subscribers want or need. It is a straightforward process if you write about something that you enjoy. Believe it or not there are plenty of people out there in Internet land that have common interests with you. Write about it and you will have a following! No topic is too small! As with the articles, perform a spell-check and have a family member proof read. I hope these tips are useful to building your own list. ============================================================
My newsletter will typically contain methods, strategies and articles on increasing the targeted and high-quality visitor traffic to your web site and building your own opt-in mailing list. My newsletter also contains both in-house and third-party advertising. You are under no obligation to purchase any of the products or services I inform you about. At present, I publish this newsletter on a monthly basis. You might receive approximately four commercial e-mails from me during the month. ============================================================
F. Terrence (Terry) Markle
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Although we believe our advertisers and affiliate programs to be honest in their business practices, we cannot be held liable for the products or services promoted by our sponsors. Please take the time to check out all business opportunities and offers. The required legal statements for privacy policy, terms of use and earnings statements can be found at: ==> http://www.QuikSystems.com/Legal.htm ============================================================ |