QuikSystems Newsletter
|
| ============================================================
QuikSystems Newsletter November 2005 Published by Terry Markle Terry@QuikSystems.com QuikSystems - Web Site Traffic Copyright (C) 2005 ============================================================
- Opt--In Mailing
============================================================
Hi [firstname], This is an Opt--In mailing. You are receiving this e-mail because you or someone using your e-mail address joined my mailing list. I apologize if you received this ezine in error. Instructions are at the close of this and every mailing if you do not want to receive this ezine. Your registration information is:
I value your privacy! Your confidentiality is 100 percent guaranteed. I will NEVER rent, share or sell your e-mail address. You may unsubscribe at any time. Terry Markle
============================================================
Welcome, This issue of QuikSystems Newsletter is dedicated to reviewing the area of Search Engine Optimization from the prospective of two different authors. Enjoy! ============================================================
F-R-E-E special report "The AdSense Report" with Master Resale Rights:
F-R-E-E special report "The Niche Report" with Master Resale Rights:
============================================================
Discover what Google never told you about making money with AdSense. This ebook hands you the secret keys to multiplying your AdSense income. ==> http://www.quiksystems.com/adsense/asr.htm ============================================================
SEO 101 - The Basics Of How To Get To The Top Of The Search Engines By Rob Rawson Search Engine Optimization (commonly referred to as SEO) is one of the best ways to get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site. Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unlikely to earn a huge income. On the other hand, if you have a top ranking site on Google for the keyword phrase "web hosting," you'll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase "web hosting" is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock. A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you'll increase you chances of turning a profit from your site. Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month. We'll talk about keyword research and finding profitable niche areas in later issues, but for now, let's look at the basics of how to get a site to the top of the search engines. I'm going to focus on SEO for Google because it's the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can't rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically: Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases). Keyword phrases (which you want to get to the top of the search engine for)should be well researched. For more information on researching keywords, have a look at www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools. Key factors for getting to the top of Google: The keyword phrase in the title of the page - you should have the phrase in the title of the page. The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page. Include the keyword phrase in a large font heading with H1 tags (this may make a small difference). Links into your site from other sites (covered in more detail below). Links within your site (covered below). Links to other sites (covered below). Links into your site from other sites This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won't increase your page ranking. How do you get links from other sites? The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we'll be talking about this in more depth in another issue of the newsletter. The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google. Links within your site It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase "cheap baby supplies." You should make sure that links that come into that page have the phrase "cheap baby supplies" so that your links look like this: Click here for cheap baby supplies. Links to other sites You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site. Some other things you don’t want to do (and some things that make no difference at all) are: - Repeating the keyword phrase multiple times on the page unless it makes contextual sense. - Placing hidden links on your site – for example, links that are the same color as the background of the page won't be recognized by Google. - Optimizing your site too carefully – if it's obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more 'natural' in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it. - Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google. Finally, you may have heard of people using automated pages and or 'cloaked pages' to get high search engine rankings in Google. Personally, I don't believe in taking this approach as it's a non-sustainable way of getting high search engine rankings (that's not say that some people who aren't very successful at it). I know of at least 3 highly successful companies who generate automated pages using this software www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don't think it's sustainable and the Google engine doesn't take kindly to it. How do I submit my site to the search engines? My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don't usually bother submitting to search engines. So that's the basics of how to get to the top of the search engines.
We'll have a look at the more advanced stuff later on. It takes a
lot of time knowledge and dedication to get there but once you
master it, SEO is a fantastic way to get traffic and make money
on the web.
------------------------ Resource Box ---------------------- About The Author Rob Rawson You may reprint/republish any of
the following articles on your own Site, in your own ezine,
auto-responder series, product, bonus items, or any other format
you wish as long as you adhere to the following: 1. The article
must not be altered in anyway and the links must remain active
2. You must not abuse the Internet in anyway, shape, or form
with ANY of your online marketing. This includes but is not
limited to sending unsolicited commercial email (SPAM), abusing
online forums, using copyrighted materials without permission,
or infringing on the trademarks of others.
============================================================
Online Gold Finder will help you find profitable online niches in seconds for your AdSense content or your Niche products. ==> http://www.QuikSystems.com/adsense/sn.htm ============================================================
Increase Your Page Rank Through SEO By Adam Waxler Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic. " Remember, "Rome wasn't built in a day." This article provides 10 SEO tips that will build your search engine rank. 1. Title The Title is (usually) the hyperlink provided in the search results so make sure it's people friendly. Put the most important keyword first, followed by the 2nd…If you need to have your Company name there (branding), put it at the end. 2. Meta descriptions Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results. 3. H Tags (and proper use) Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results. 4. Keyword positioning (on the page) Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner – people (& engines) read left to right starting from the top. 5. Number and Quality of Inbound Links Each link from another web site acts like a vote of confidence – A link implies that the site believes your site has value. However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank. 6. Linking Text/Description When building a link campaign, make sure to use keywords in the link. For example, a link with "click here" doesn't help you with search engines. A link such as "Internet Marketing" is much more effective (if that’s your keyword). Also, don't forget to use keywords in your linking description as well. For the most thorough ebook on developing a strong linking campaign read Jack Humphrey’s "Power Linking 2: Evolution!" (http://www.money-teacher .com/PL2.htm.) 7. Content is "King" Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically "food" for the search engines. IMPORTANT: DO NOT try to "trick" search engines with useless content. Not only won’t this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT "keyword stuff." A too high word density will penalize you – make it natural. 8. File size Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them. 9. Bold & Italic It's good practice to highlight your keywords in your copy a few times, but don't overdo it. 10. Alt Tags in Image Links Search engines can read text but they can't see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags. Here is an example: Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase. Copyright 2004 Adam Waxler ------------------------ Resource Box ---------------------- About The Author Adam Waxler owns and operates The Money
Teacher web site and publishes The Money Teacher’s Home Business
Tips Newsletter teaching others how to reach online success. To
get your free newsletter subscription send a blank email to:
============================================================
Learn how to triple your click through rate (CTR), improve your earnings per click (EPC) and track the clicks. ==> http://www.quiksystems.com/adsense/ast.htm ============================================================
Please let me know if you have any special concerns or questions that you would like answered. I would also welcome any suggestions on a future article that you have a special interest in. This ezine is geared towards providing you with the useful and quality information to help you build a high-quality and targeted opt--in mailing list and improve your business. ============================================================
Send me your tips that you would like to share. I will put it in this column if appropriate. -------
Everyone has unique information regarding something. Think about all the things you can do or know a lot about. How would you go about describing it someone else. Are you able to sit down with a friend, relative or co-worker and describe something of value or interest to them? If the answer is yes then you got the ability to write an article, mini-course or maybe even an ebook. You can do it if you just let yourself. "eBook Secrets Exposed" discusses niche marketing, selection of killer topics and ebook pricing. This is another informative resource that I use. ==> http://www.quiksystems.com/BMC/ESE.htm -------
All the guru marketers told me to build my own mailing list. It is the single most important thing you can do. I will tell you the same thing. If you haven't started already, start building your own targeted mailing list now! Don't wait until later when you think the time is right. The right time is now! It takes time and patience and definitely will not happen overnight. There are a number of different ways to start (or continue) to build your mailing list. There is a lot of information on this topic. There are 2 main things that I do that results in individuals joining my list. I encourage you to try them out if you haven't already. The methods I use include: 1. Write short articles (tips, how-to, etc) for publication in ezines published by other marketers. In my humble opinion, it is easier than you may think. Write on topics that you have good fundamental knowledge in. It helps to have a solid interest in the topic also. Use the resource box at the end of the article to get readers to sign-up for your mailing list. Perform a spell-check and have a friend or family member proof read your article to help locate mistakes or format problems. 2. Publish a F-R-E-E newsletter (ezine) for distribution to your list of subscribers and others that might get it from your web site and other sources. Make certain you provide quality and useful information that your subscribers want or need. It is a straightforward process if you write about something that you enjoy. Believe it or not there are plenty of people out there in Internet land that have common interests with you. Write about it and you will have a following! No topic is too small! As with the articles, perform a spell-check and have a family member proof read. I hope these tips are useful to building your own list. ============================================================
My newsletter will typically contain methods, strategies and articles on increasing the targeted and high-quality visitor traffic to your web site and building your own opt-in mailing list. My newsletter also contains both in-house and third-party advertising. You are under no obligation to purchase any of the products or services I inform you about. At present, I publish this newsletter on a monthly basis. You might receive approximately four commercial e-mails from me during the month. ============================================================
F. Terrence (Terry) Markle
============================================================
Sub.scriptions to the "QuikSystems Newsletter" are f-e-e-e. * To SUB.SCRIBE to this newsletter: Send an e-mail to the following address (leave the subject line and body of e-mail blank): ==> EzineSubscribe1@Quik.par32.com Please do not use any of the f-r-e-e accounts (like Hotmail, Yahoo, etc) or AOL because these ISPs usually filter or block all newsletters as S-p-a-m. * To UN.SUB.SCRIBE to this newsletter: I would not like to see you go but if you must - see the 'To stop receiving e-mails from me' link at the end of this e-mail. ============================================================
Although we believe our advertisers and affiliate programs to be honest in their business practices, we cannot be held liable for the products or services promoted by our sponsors. Please take the time to check out all business opportunities and offers. The required legal statements for privacy policy, terms of use and earnings statements can be found at: ==> http://www.QuikSystems.com/Legal.htm ============================================================ |