QuikSystems Newsletter
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QuikSystems Newsletter December 2005 Published by Terry Markle Terry@QuikSystems.com QuikSystems - Web Site Traffic Copyright (C) 2005 ============================================================
- Opt--In Mailing
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Hi [firstname], This is an Opt--In mailing. You are receiving this e-mail because you or someone using your e-mail address joined my mailing list. I apologize if you received this ezine in error. Instructions are at the close of this and every mailing if you do not want to receive this ezine. Your registration information is:
I value your privacy! Your confidentiality is 100 percent guaranteed. I will NEVER rent, share or sell your e-mail address. You may unsubscribe at any time. Terry Markle
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Welcome, This issue of QuikSystems Newsletter is dedicated to reviewing the areas of pay-per-click advertising and the power of link popularity. Enjoy! ============================================================
F-R-E-E special report "The AdSense Report" with Master Resale Rights:
F-R-E-E special report "The Niche Report" with Master Resale Rights:
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Discover what Google never told you about making money with AdSense. This ebook hands you the secret keys to multiplying your AdSense income. ==> http://www.quiksystems.com/adsense/asr.htm ============================================================
Buying Your Way to the Top with Pay Per Click Advertising By Ed Kohler Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising. Pay Per Click Advertising (PPC for short) is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their web site. How does this work? Try running a search on a major search engine like Yahoo or Google for a common consumer product like "DVD players." When reviewing the results, you'll likely see a set of results labeled as "Sponsor Results" or "Sponsored Link". Some results may appear in the same format as the main search results on the page, while others are listed within colored text boxes along the site of the page. All of those results are paid advertisements from the sites listed within the ads. The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. In the example search for "DVD players" the current top advertiser is currently paying $0.81 per click – one penny more than the #2 advertiser. The ads are purchased through pay per click advertising suppliers, and the two largest happen to be owned by Google and Yahoo. Google's program is called Adwords and displays results on Google.com, AOL, Ask Jeeves, many smaller search engines. Yahoo’s program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners. Why should I pay for traffic? For businesses that have had success with search engine optimization, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your web site than it costs to get them there, why wouldn't you pay for those visitors? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it’s worth doing at all. How much should I spend? The main factors influencing how much money can be spent on a PPC campaign are: 1. How many searches are conducted per month using phrases relevant to your business? 2. How much are you, along with your competitors, willing to pay for those terms? The average monthly ad spend on PPC advertising is a couple thousand dollars, but this varies immensely from less than $50/month for regionally targeted and niche businesses to millions a month by large national retailers. The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. Pay Per Click is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with relatively inexpensive (some are even free) tools, you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what's working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don’t deliver. Tips for Success 1. Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more. 2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced. 3. Send visitors to the most appropriate page of your web site. If you place an ad for a specific product within your online store, don’t send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they'll hit the dreaded Back button. 4. Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business. Beyond that, consider using a 3rd party statistics tool with conversion analysis to compile the results of your various pay per click programs into one easy to manage interface. Go for it People are searching for what you sell at this very moment! If your site is not showing up near the top of the results, your competition thanks you. ------------------------ Resource Box ---------------------- Ed Kohler is the President of Haystack In A Needle, Inc., a
web marketing firm in Minneapolis, MN offering search engine
optimization and pay per click advertising consulting services.
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Online Gold Finder will help you find profitable online niches in seconds for your AdSense content or your Niche products. ==> http://www.QuikSystems.com/adsense/sn.htm ============================================================
The Power of Link Popularity By Matt Colyer Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self. Getting webmasters to come to you: Having lots of useful content on your web site such as informative articles, online tools, studies, etc will make another webmasters what to link to your web site knowing that you will not only help their site's traffic and link popularity, but adding content to their own web site. Sometimes you may even get webmasters that like your site so much that they will link to your homepage or to certain web pages that they think their visitors will find useful because this adds to the usefulness of their own site by providing useful links. Keep it clean by avoiding tricks (Blocking access via robots.txt to robots, linking out with JavaScript, etc.) meant to keep your site from transferring Page Rank to other webmaster's web sites and link to your links page on every page of your site. Sometimes you will get requests for link exchanges with web sites that are not related to your site’s topic, these sites should be ignored and you should focus on only related web sites. Hunting link partners down your self: Type your keyword phrases into a search engine and wait for the results. The web sites you see on the first few web pages of the search engine results should be your main targets and should be looked at. Visit their site to see if you can find the site owners name and email them asking to exchange links, remember to email them at the right email address, don't email the email address that's for support. Type your keywords or phrases into the search engine and see who links to the sites that come up first. After finding a few sites that link to the sites that rank high on your keyword phrases email them and ask if they would be interested in a link exchange. This is great if you can get both the top sites that rank for your keyword phrases and the sites that link to the top sites because not only do you have the top sites linking to you, but also the site sites that made them get there in the first place. Some webmasters use link exchange programs such as www.linkexchangeit.com, these link exchange program help you find link partners easier because the sites are cauterized into their related topics, so you don't have to search for them. Use those rules and you should do just fine! Just remember to take your time and don't use automated software, instead hand pick the sites that you link to. ------------------------ Resource Box ---------------------- Matt Colyer is the owner of the Marhen.com Network which includes www.linkexhangeit.com and is a part-time SEO. He also is a php, CGI and ASP developer. ============================================================
Learn how to triple your click through rate (CTR), improve your earnings per click (EPC) and track the clicks. ==> http://www.quiksystems.com/adsense/ast.htm ============================================================
Please let me know if you have any special concerns or questions that you would like answered. I would also welcome any suggestions on a future article that you have a special interest in. This ezine is geared towards providing you with the useful and quality information to help you build a high-quality and targeted opt--in mailing list and improve your business. ============================================================
Send me your tips that you would like to share. I will put it in this column if appropriate. -------
Everyone has unique information regarding something. Think about all the things you can do or know a lot about. How would you go about describing it someone else. Are you able to sit down with a friend, relative or co-worker and describe something of value or interest to them? If the answer is yes then you got the ability to write an article, mini-course or maybe even an ebook. You can do it if you just let yourself. "eBook Secrets Exposed" discusses niche marketing, selection of killer topics and ebook pricing. This is another informative resource that I use. ==> http://www.quiksystems.com/BMC/ESE.htm -------
All the guru marketers told me to build my own mailing list. It is the single most important thing you can do. I will tell you the same thing. If you haven't started already, start building your own targeted mailing list now! Don't wait until later when you think the time is right. The right time is now! It takes time and patience and definitely will not happen overnight. There are a number of different ways to start (or continue) to build your mailing list. There is a lot of information on this topic. There are 2 main things that I do that results in individuals joining my list. I encourage you to try them out if you haven't already. The methods I use include: 1. Write short articles (tips, how-to, etc) for publication in ezines published by other marketers. In my humble opinion, it is easier than you may think. Write on topics that you have good fundamental knowledge in. It helps to have a solid interest in the topic also. Use the resource box at the end of the article to get readers to sign-up for your mailing list. Perform a spell-check and have a friend or family member proof read your article to help locate mistakes or format problems. 2. Publish a F-R-E-E newsletter (ezine) for distribution to your list of subscribers and others that might get it from your web site and other sources. Make certain you provide quality and useful information that your subscribers want or need. It is a straightforward process if you write about something that you enjoy. Believe it or not there are plenty of people out there in Internet land that have common interests with you. Write about it and you will have a following! No topic is too small! As with the articles, perform a spell-check and have a family member proof read. I hope these tips are useful to building your own list. ============================================================
My newsletter will typically contain methods, strategies and articles on increasing the targeted and high-quality visitor traffic to your web site and building your own opt-in mailing list. My newsletter also contains both in-house and third-party advertising. You are under no obligation to purchase any of the products or services I inform you about. At present, I publish this newsletter on a monthly basis. You might receive approximately four commercial e-mails from me during the month. ============================================================
F. Terrence (Terry) Markle
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