QuikSystems Newsletter
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QuikSystems Newsletter April 2006 Published by Terry Markle Terry@QuikSystems.com QuikSystems - Web Site Traffic Copyright (C) 2005-2006 ============================================================
Welcome, This issue of QuikSystems Newsletter is dedicated to reviewing "Niche Marketing". Internet marketing is not the only game in town. Don't get caught up in the rush to sell marketing products to Internet marketers. The high-powered marketers of Internet marketing products are in business to sell their own stuff and not buy yours. So why fight it. You cannot hope to win in that arena. The scraps on the table are not worth it. The Internet is full of profitable opportunities you can capitalize on. You will discover a whole new world once you become more familiar with the concept of special niches. A niche is a tightly defined group of potential customers with a specific "want or need". These niches are waiting for products and services that will satisfy their wants and needs. Do the research and you will find one or more niches that will fit you to the tee. Develop a product or service to satisfy the niche's customer requirements and you're on your way. The trick is to find a niche you can capitalize on and has the potential customer base where you can make money. Don't rush blindly into anything. Spend the time and energy to research, evaluate and test your findings before you venture out and build a web site to service a potential niche market. Don't make the classical mistake of developing your product first. There's a high probability you will wind up with a product but no customers. Let the niche market dictate the wants and needs of their group. Enjoy! ============================================================
Hi, This is an Opt--In mailing. You are receiving this e-mail because you or someone using your e-mail address joined my mailing list. I apologize if you received this ezine in error. Instructions are at the close of this and every mailing if you do not want to receive this ezine. I value your privacy! Your confidentiality is 100 percent guaranteed. I will NEVER rent, share or sell your e-mail address. You may unsubscribe at any time. Terry Markle
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- Note from Terry
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Introducing 70 high demand, low competition niche businesses you can start on the Internet and quietly rake in untapped profits, while others chase rainbows! ==> http://www.QuikSystems.com/Niche/strike.htm ============================================================
The Marketing Niche Factor By F. Terrence Markle What's all the talk about niche marketing? It's all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if you haven't got into niches yet. As everyone knows… the Internet market is huge. Niches are everywhere and they are here to stay. Do the research and you can find one or more profitable niches that will make you smile all the way to the bank. Should you pursue Internet marketing products or niche marketing? There are a lot of newcomers and more experienced marketers wanting to sell Internet marketing products. Unfortunately, it is the absolute worst choice unless you are an experienced and successful marketer! The arena is saturated with marketers that have a strong foothold and are not about to relinquish their firm grip. They are only interested in pushing their products. Can you blame them? Forget it when the gurus say.. I want to see you succeed and I will show you how. What they really mean is.. "I want you on my prospect or customer list so I can promote my products and sell to you forever." It's a simple matter of protecting your turf. Get smart and get the heck out of trying to sell Internet marketing products online. You are most likely setting yourself up for failure if you try to compete with the established marketers. Instead.. go after niche marketing with a passion. It's a very dynamic and wide open marketing opportunity. What is niche marketing anyway? Niche marketing has been around a long time. However, it is getting a lot more attention in Internet marketing and will continue to grow. A niche is a tightly defined group of potential customers with a specific "want or need". Large businesses are not interested in small niche markets. They want to sell to the large masses. The niche marketer, however, can make a very comfortable living marketing the right product or service to a niche market. It's what I call the "Niche Factor". The trick is to find a niche you can capitalize on and has a potential customer base with unsatisfied wants or needs. Develop a product or service to satisfy that customer base and you are on your way. Don't make the classical mistake of developing your product first and then trying to find a market for it. Fight the temptation and do it the right and profitable way. Niche marketing is all about satisfying the wants or needs of a specific group of people. As an example, assume that an individual wanted information on "Louisville Slugger" baseball bats. The market segment could be "baseball", the niche could be "baseball equipment," the sub-niche could be "baseball bats" and the sub-sub-niche could be "Louisville Slugger baseball bats". This classification could go down to even deeper levels depending on the market category. A focused or tightly defined niche will enable you to assess the worthiness of the potential market. You need to be unique and highly specialized in order to define a niche where you can compete on a level playing field. The Internet has tons of information on just about any topic you can possibly imagine. People are always searching for products and services on the Internet. Most individuals want free information. If necessary, however, they are willing to spend money for the right information. There are more niche markets than you can shake a stick at. You can put just about any keyword or keyword phrase into a major search engine and get back search results that range in a huge number of sites to just a handful. No matter what your skill, hobby or special interest.. you can rest assured other people are looking for information on that specific topic. Find out what people are searching for and develop or acquire a product or service to sell to them that satisfies their wants or needs. Just make sure it's in a profitable niche. How do you identify your niche market? This is the most critical area of niche marketing. You need to research and analyze the supply and demand of potential niches before you rush out and build your website. The niche has to have enough potential customers willing and able to spend their hard-earned money on a product or service they want or need. You need to carefully look at your skills, interests, hobbies and any other factors that could influence your decision in selecting a niche market. Make a list of all the possible things you could market to a specific niche market. You need to brainstorm and let your imagination run wild. You will be surprised at the number of items you wind up putting on your list. You can develop your own product or service after you identify a niche but it's not absolutely necessary. You do not need to be an expert in your selected niche. The ability to research your niche, analyze the profit potential and select a product or service are the key requirements. If you are unable to develop your own product, you can always find an expert to provide you with valuable content or someone to develop a product for you at a negotiated price. Look at your likes and dislikes very carefully before deciding on a niche market to service. It will be a tough road to walk down if you hate doing whatever is required to satisfy your niche market. Summary and Conclusion First, select a niche based on the items previously discussed. Second, determine if a demand exists in your chosen niche by using the available research tools like Overture, Wordtracker, etc. Third, perform whatever tests are necessary to determine if there is potential for profit in your selected niche. Fourth, analyze the information you acquired and determine whether to proceed in servicing the niche. Fifth, develop or acquire a product or service to satisfy the wants or needs of your niche. Unless you already sell a profitable Internet marketing product or service, do not waste your time trying to sell Internet marketing information to all the other marketers. It's a dead- end situation and only a very small number of newcomers or semi- experienced marketers will be successful at breaking through the barriers. The odds for success are stacked against you. The established and profitable marketers selling Internet marketing information only want to sell you their products. Why fight it? Capitalize on the "Niche Factor" and look for a profitable niche market where you can satisfy the wants and needs of the potential customers in that niche. Do not try to be everything to everybody. Be unique and specialize in your niche or niches. Sell a product or service tailored to meet the requirements of your niche market and you will earn a respectable if not a significant income. If you are really motivated, develop multiple sources of income by catering to multiple profitable niches. Do yourself a gigantic favor and pursue niche marketing and not the marketing of Internet marketing products. Pursue niches where you can make money and not be just another starving and dissatisfied marketer! ------------------------ Resource Box ---------------------- Copyright (C) 2005-2006 – F. Terrence Markle – All Rights Reserved F-R-E-E special report "The Niche Report" with Master Resale Rights:
F-R-E-E special report "The AdSense Report" with Master Resale Rights:
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Discover the proven little-known secrets of becoming an "instant celebrity" in your niche market ... which will generate fame and fortune on autopilot. ==> http://www.quiksystems.com/Niche/nexpert.htm ============================================================
Discover the secrets to identifying, researching, dominating and squeezing profit out of the most unlikely niche markets! ==> http://www.QuikSystems.com/Niche/ndata.htm ============================================================
Website Traffic Generation: If you can copy and paste then you have what it takes to quickly and easily drive more cas-in-hand, eager-to-buy leads and prospects to your website than you can ever handle - once you know the secrets. ==> http://www.QuikSystems.com/TS/WTG.htm ============================================================
Please let me know if you have any special concerns or questions that you would like answered. I would also welcome any suggestions on a future article that you have a special interest in. This ezine is geared towards providing you with the useful and quality information to help you build a high-quality and targeted opt--in mailing list and improve your business. ============================================================
Send me your tips that you would like to share. I will put it in this column if appropriate. --------------------------
Everyone has unique information regarding something. Think about all the things you can do or know a lot about. How would you go about describing it someone else. Are you able to sit down with a friend, relative or co-worker and describe something of value or interest to them? If the answer is yes then you got the ability to write an article, mini-course or maybe even an ebook. You can do it if you just let yourself. "eBook Secrets Exposed" discusses niche marketing, selection of killer topics and ebook pricing. This is another informative resource that I use. ==> http://www.quiksystems.com/BMC/ESE.htm -----------------------------------
All the guru marketers told me to build my own mailing list. It is the single most important thing you can do. I will tell you the same thing. If you haven't started already, start building your own targeted mailing list now! Don't wait until later when you think the time is right. The right time is now! It takes time and patience and definitely will not happen overnight. There are a number of different ways to start (or continue) to build your mailing list. There is a lot of information on this topic. There are 2 main things that I do that results in individuals joining my list. I encourage you to try them out if you haven't already. The methods I use include: 1. Write short articles (tips, how-to, etc) for publication in ezines published by other marketers. In my humble opinion, it is easier than you may think. Write on topics that you have good fundamental knowledge in. It helps to have a solid interest in the topic also. Use the resource box at the end of the article to get readers to sign-up for your mailing list. Perform a spell-check and have a friend or family member proof read your article to help locate mistakes or format problems. 2. Publish a F-R-E-E newsletter (ezine) for distribution to your list of subscribers and others that might get it from your web site and other sources. Make certain you provide quality and useful information that your subscribers want or need. It is a straightforward process if you write about something that you enjoy. Believe it or not there are plenty of people out there in Internet land that have common interests with you. Write about it and you will have a following! No topic is too small! As with the articles, perform a spell-check and have a family member proof read. I hope these tips are useful to building your own list. ============================================================
My newsletter will typically contain methods, strategies and articles on increasing the targeted and high-quality visitor traffic to your web site and building your own opt-in mailing list. My newsletter also contains both in-house and third-party advertising. You are under no obligation to purchase any of the products or services I inform you about. At present, I publish this newsletter on a monthly basis. You might receive approximately four commercial e-mails from me during the month. ============================================================
F. Terrence (Terry) Markle
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