Web Site Traffic

Web Site Traffic, SEO, Pay Per Click
and Link Popularity

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Web site traffic is essential to having a thriving online business. You cannot have enough traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified traffic to your site. It is not an easy task getting the right kind of web site traffic. You do not get this traffic without expending your time, energy and sometimes hard-earned money.

There are many different ways to generate traffic to your web site. The various traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully the sales of your product or service.

Unfortunately, most traffic generators take time to produce a measurable result. The time required depends on the method and approach you take. It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic does not result in success.

Testing the different methods and approaches is essential to getting the traffic to your web site. Whenever a method fails to deliver the results you want to try a different one. Keep trying different methods or approaches to generating web site traffic until you find the one that works for your web site.

Some of the more common methods of generating traffic to your web site include:

Search Engine Optimization

It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Pay Per Click

Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiserís web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.

Link Popularity

Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.

Other

The other strategies and methods that can increase the visitor traffic to your site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with the previous ones.

Which of the above methods are best for you? That's a loaded question and the answer resides in what you are willing to pay, in terms of time, energy and/or money, to get the right kind of traffic. You need to test, test and then test some more.

To your success!

Terry Markle and Peggy Markle



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